We’ve developed a proven system that combines traditional marketing techniques, such as direct mail, newspaper advertising, and open houses, with new technologies, like the MLS, email marketing, and social media to give your property maximum exposure.
This approach enables us to reach the widest range of potential clients—including first-time home buyers, families who are upgrading or relocating, and seniors who are retiring. Below, are some of the techniques we use to ensure your listing receives the maximum exposure, which usually translates into faster sales and added value.
The MLS
The MLS or Multiple Listing System is a multi-million dollar system designed to help licensed REALTORS® match sellers with prospective buyers. Sellers benefit from increased exposure of their property. Buyers benefit because they can obtain information about all MLS properties in the area—not just those listed with their particular agent.
Our website is tied directly into the Central Virginia MLS. This enables you to quickly search through hundreds of Richmond area properties and provides you with the same information licensed REALTORS® receive. Try it now.
Internet Marketing
Thanks to our participation in the Central Virginia MLS, the listing we create for your property will be picked up within hours by most of the major real estate websites. Quite frankly, some of these sites are better than others—but none are more up-to-date or more accurate than the Central Virginia MLS, which is why we encourage you to use the free basic or advanced search features built into our website.
Here are some of the major websites that will publish your listing.
Social Media
Over the years, we’ve found that social media platforms like Facebook are a highly-effective way to market your home. As a result, we are huge social media advocates and routinely use our Facebook page to feature properties we represent, announce price changes, and notify clients of upcoming open houses. Check out our latest Facebook posts.
Email Marketing
When done properly, email marketing can be highly effective. At Jenkins Real Estate Group, we allow prospective clients to signup for a free My Listing Manager account so we can keep them informed of properties that meet their specific criteria—including price range, features, locations, and more. Try it now.
We also use Constant Contact to send out professionally designed email blasts to potential buyers and a network of more than 4,000 Richmond area real estate agents.
Professional Photos
It’s true. A picture is worth a thousand words. And nothing helps showcase your home better. When you partner with us, we’ll hire a professional photographer who will shoot a variety of images designed to highlight your home’s strongest selling points. Next, we’ll pick out the best images and use them in the various marketing materials and interactive platforms we use to promote your property.
Virtual Tours
Virtual tours are a great way to show your home to prospective buyers who are either too busy to see it personally or are relocating from another city. We work with several high-end, but very affordable, video production companies who offer these services. For larger properties or estates, we can even arrange drone flyovers for the ultimate presentation.
As people’s email boxes become inundated with SPAM, we’ve found that more traditional marketing approaches, such as newspaper advertising and direct mail, are once again gaining popularity—especially with more traditional buyers. But the biggest advantage of using print is less competition. That makes print a very important part of our overall marketing plan.
Open Houses
Many agents don’t take the time to conduct open houses. We do. That’s because experience has shown us that, when done properly, open houses are highly effective. In fact, at least 25% of the homes we sell are the result of one of our open houses.
Home Staging
Occasionally, we may recommend a professional home stager. A stager is a person, typically with an interior design background, who will make creative suggestions on ways to improve your home’s strengths, downplay its weaknesses, so that it appeals to the highest number of potential buyers. This can often make a huge difference in the price you’re offered and how quickly your home sells.